Post by Enrique Rueda-Sabater & Angel Saz-Carranza.

July, 17 2020   |   Editorial office

A key success factor is the strategic fit of an organization’s goals, resources and capabilities with its environment. Given the great increase in the interdependence of the global economy in recent decades, global trade has become a key aspect of the environment for virtually every business.

Global trade patterns and dynamics in turn reflect a complex regime of rules, agreements, institutions and standards. In view of the major uncertainty that surrounds us, it makes sense to use scenarios to explore how that environment could change—and what course corrections may be required to maintain a strategic fit.


 Find full piece at:

Saz-Carranza, A. (2020), “Trade as a harbinger of crisis and recovery: a scenario perspective,” Do Better, ESADE:

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